The first step to prepping for a craft fair (assuming that you have already submitted an application) seems to be pretty obvious; make stuff! I do this on a regular basis anyway, but I picked a couple of items to focus on, stocked up on materials, and ramped up my crafting.
The second step, for me, has been to read, research, brainstorm, and daydream. I’m realizing that there are a bunch of factors to consider when designing a craft booth/table. Of course, you have to decide the most attractive way to display your handmade items so that people are not only drawn to your space, but can also readily see what your items are and how to use them. In my case, I’ve decided to focus on crochet scarflettes, which I am making in a rainbow of colours. Folded up, it’s hard to tell what they are and when they aren’t being worn they seem like an odd shape. First solution to this display challenge, I will make sure to wear one of my scarflettes at the show (duh). Second solution, I will include a couple of pretty framed photos of the scarflettes being worn by others. Third solution… not sure yet. I’m debating about bringing my dress-form along to put a scarflette on display. I know for sure that one element I want to play up is the colourful rainbow, so I will continue to brainstorm the best way to do this.
Okay, so besides keeping in mind the actual items that will need displaying, I’m also trying determine a general “feel” for my crafty business. Not just for craft shows, but for my online shop too. Have I mentioned that I am FINALLY getting an Etsy shop set-up too? Well, now you know. It’s all very much “in progress”, but I will make sure to share more about it here when it is closer to completion. So, right, back to brainstorming crafty business “themes”. I am starting to keep a notebook in my purse that I can whip out whenever I have an idea or see an intriguing store display. I am also trolling the internet for inspiration. Here are a bunch of links that I’ve found helpful in learning about what to keep in mind for craft shows, including craft booth/table ideas:
– Preparing for your arts and crafts shows
– Prepping for your next art & craft fair
– 13 Craft Show Display Do’s
– Fair game: how to maximize your craft fair profit
– Craft fair tips and lessons learned
– How to set up a craft booth that customers can’t resist
– Craft show suggestions/table setup
– Show me your booths
– Arts & crafts fairs & shows
Hope that helps any of you who might also be getting ready for a craft show! For now, my own check-list is growing each day. Not too much getting marked “done”, but plenty of brainstorming happening.
Looking at all the lovely booth pictures on Flickr, I find that I need to remind myself of one very important thing, keep it simple. Let me write that again, just for good measure. Keep it simple. As much as I daydream about a beautiful craft table, the last thing I want to do is become too overwhelmed, trying to develop everything (off and online) for my crafty business while working a non-crafty full-time job. Yes, a craft table needs to be appealing and represent your handmade product as best it can, but I think it is also something that I can grow over time. So for my first craft show I want to keep it simple, especially since I will be sharing the space with a friend. The reading, learning, and inspiration continues though, and I am eager to apply all of that in the near future.